Lightfair Philadelphia 2017
There is nothing better than thinking outside the box to present a new array of product launches. At Fabbian USA, we thought about the format of the Limo party bus in 2015 as an unusual, enjoyable, yet professional way to gather our sales force in one place during a huge trade show like Lightfair.
Every year, Fabbian USA's sales force can meet the team by choosing a time slot of their choice and attend a presentation session with Italia beverages and local food to get a preview of the new products before hitting the American market.
In the Quaker City, the ride tour with Fabbian-branded van started at Philadelphia Convention Center to continue along the Penitentiary (the first in the United States of America) and arrive at the Philadelphia Museum of Modern Art, where Rocky Balboa's statue was waiting for the attendees. Then, every ride ended by coming back to the Convention Center.
See you in Chicago 2018!